Social Media Management Services

Wikipedia defines Social Media as ‘the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs as well as the new idea of working within an online RPG called Second Life.

Amanda Vega Consulting provides clients with complete plans for your company’s social media goals, and closely ties them into your overall marketing, sales, and public relations strategy. While many think of social media as simply having a presence on sites like MySpace.com, we see social media as the integration of a myriad of tools, sites, formulas, writing, and strategy that may or may not include all of the possible options that fall into this elusive category such as:

  • Blogs
  • Podcasts
  • MySpace
  • YouTube
  • FaceBook
  • WordPress
  • Blogger
  • Linkbacks
  • TrackBacks
  • RSS (Really Simple Syndication)
  • Social Bookmarks
  • Clouding
  • Online PR (public relations)
  • Video Email
  • Over 350 tools/widgets/technologies

 We highly recommend a full-scale social media package that includes a timeline of content recommendations, copywriting assistance, as well as implementation into the current and future blogs, podcasts and other social media sites (myspace, flickr, YouTube) to include technology applications such as linkbacks, clouding, RSS feeds, Feedburner implementation and the like.  A formal plan will tie into your overall plans.

 

Social Media Setup – The Technology of it All

The first step of your social media management in this area is the setting up of the appropriate tools for you to be able to communicate with the customers, media, and all other interested parties in your chosen industry. 

 For many, setting up a blog, podcast, or email marketing program to deliver newsletters is the extent of their “social media” activity.  To reinforce a very important point with regard to what social media is defined as, we want to clarify that setting up a blog and making posts IS NOT social media. Its is only the beginning.

Our team works with clients to select the appropriate technology, tools, and equipment for you to begin your social media campaigns.  For most, this includes the setting up and coding/integration of tools and their related plug-ins and applications for the client to have and manage:

  • Blog
  • Podcast
  • Newsletter/Email Campaign
  • One or many social networking profiles

 This is not limited to creating accounts, but also includes the appropriate domain selections, equipment where needed (higher quality podcasting, etc.,) and the training on how to use them correctly including the overall understanding of the importance of linking, RSS feds, trackbacks, and the like. 

Social Media Management

Once a client has implemented and built the necessary tools to begin with full usage of social media and all of it’s components, the next step is to manage the ongoing interaction processes involved in gaining the exposure and related branding that is associated with continued use of the various activities defined s imply as “social media.” 

The ongoing use of social media as a tool for your organization has two arenas that need to be addressed and managed in symphony to obtain the best results for your overall plan.  There are two arms of social media: direct and responsive. Both are necessary to complete the circle of communication that is the pinnacle of the very definition of “social media” as it isn’t a one-sided conversation, but instead a continuous sharing of information using the various technologies available to you.

 “Direct Communication” social media

Direct communication social media are activities lumped into a category that is focused on delivering your thoughts and mindshare to the arena.  (And where other companies and players interested in your space will begin their responsive social media interaction ON YOUR blog/podcast/article, etc. covered in the second tier of our program below.)

 This is where YOU are creating content and outputting it into the social media world for others to consume.  This content can be in the form of blogs, podcasts, social network profiles, a web site and more.  For easier clarity, this portion of your social media management takes place AFTER you are set up with the appropriate tools and looks like this:

 1)    Create a message backbone and plan.  Working in symphony with an already developed marketing, public relations, or corporate communications plan, an overall list of initial content ideas is creating. What are your key messages? Where do you want to be seen as an industry leader? What does your company focus on addressing in the overall picture of your industry? 

 2)    Pull together a summary (2 to 3 sentences or a series of bullet points) for each of he chosen topics uncovered in the above plan.

 3)    IDEALLY: Create the first round of content for approximately 3-6 social media outputs.  (blogs, podcasts, newsletters, etc.)

 4)    Work with client to finalize/film, etc. the above communication and schedule into the appropriate tools (blog, podcast, newsletter) and prepare with appropriate links, track backs, social media tags.  **This works if using OUR selected tools that allow for pre-scheduling of future posts.

 5)    Create and agree upon an appropriate ongoing schedule (daily, weekly, monthly, quarterly) for communication within your social media tools.

Please note, that some of the posts may come organically based on where your organization is situated at a given time. For example, we may have already scheduled a blogpost for this Friday about your companies stance on an industry standard, if the media has put out a “hot story” related to your industry, or another blogger has posted something that week which you have a strong response to (see responsive social media below,) you will either reschedule your original post/podcast, or create more than one during that timeframe.

 “Responsive” social media

Responsive social media are activities lumped into a category that is simply that; responding to content that appears elsewhere in the social media world (for our purposes, we refer to this as the “blogosphere,” but it also encompasses forums, chats, articles, blogs, podcasts, newsletters and more.)  The first step of your social media management covers the monitoring and responding to others that are actively participating in the blogosphere with relation to your selected topics of interest.  A typical ongoing engagement in this area looks like this:

 1)    Research and funnel other existing social media output from your selected categories into a compilation (or series of multiple feeds) to be delivered to the social media communications manager.  In some cases this is someone on the client-side, other times it is on the agency side.

 2)    Daily monitoring of the feeds from the selected outlets. Again, this is either client or agency side.

3)    Daily responding to posts (whether they are blogposts, newsletter entries, podcasts, or articles coming from your media or other selected sites).  The responding not only includes the appropriate commentary and copy (being mindful of the voice and appropriate language, length and content for a blog versus a press release or media inquiry,) but also includes adding the appropriate social network tags, trackbacks, links, and the like to each post.

4)    Ongoing responding to posts.  As with daily responses, this includes content from all social media sources, but differs in that (a) the content is posted on YOUR blog/podcast/newsletter/forum, and (b) is more thoughtful material that you expand upon as it has incited more than a simple response posted to someone else’s blog. 

Basically, if someone else’s article (posting of any kind) has inspired you to expand upon the topic with regard to how YOUR company addresses or feels about the topic, you write a longer posting on YOUR blog/newsletter, etc. positioning your thoughts as such. This can also work to develop whitepapers.

Remember, not all activities are mutually exclusive, and ideally, you will also be gaining new ideas to tie into your marketing, sales, and public relations plans based on the ongoing and immediate movement of information and opinion within your industry.  Social media is indeed the best way to ensure that your internal and external teams are staying relevant within your space, and as a shareholder in the company, you will drive your efforts to fall in line with such. 

 

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