The coolest toy and best marketing I’ve seen in a long time

It’s rare that as an adult you find a toy that makes you just smile and want to write a letter to Santa begging for one.  While at ad:tech in NYC a few weeks ago, we encountered the coolest toy ever called the Pleo.  http://www.flickr.com/photos/e-storm/2039101458/ This little dinosaur responds to touch, makes cool noises, and is just fabulous. Moreover, a company (really a competitor of ours to be honest) is doing the marketing of the genius toy directly to the hands of buyers in a non-invasive and interactive form that is amazing.  Heck, they got me to play with the thing and blog about it, right?  So, kudos to e-Storm http://www.e-storm.com/ for bringing some fun back into the space!  

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2 Responses to “The coolest toy and best marketing I’ve seen in a long time”

  1. “…and best marketing I’ve seen in a long time” : e-Storm Blog Says:

    […] we are blushing….Amanda Vega, thanks for the kudos. We have been working hard with the UGOBE team, and SHIFT communications in ensuring that Pleo is […]

  2. “…and best marketing I’ve seen in a long time” » e-storm international - Strategy-driven online marketing & advertising Says:

    […] William Gaultier on December 4, 2007 — 1 Comment Wow, we are blushing….Amanda Vega, thanks for the kudos. Kudos also goes to the UGOBE team, and SHIFT communications for working hard in ensuring that Pleo […]

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