The coolest toy and best marketing I’ve seen in a long time

It’s rare that as an adult you find a toy that makes you just smile and want to write a letter to Santa begging for one.  While at ad:tech in NYC a few weeks ago, we encountered the coolest toy ever called the Pleo.  http://www.flickr.com/photos/e-storm/2039101458/ This little dinosaur responds to touch, makes cool noises, and is just fabulous. Moreover, a company (really a competitor of ours to be honest) is doing the marketing of the genius toy directly to the hands of buyers in a non-invasive and interactive form that is amazing.  Heck, they got me to play with the thing and blog about it, right?  So, kudos to e-Storm http://www.e-storm.com/ for bringing some fun back into the space!  

Tags: guerilla marketing, interactive marketing, pleo, viral marketing